An Ever-Rising Economy
During the 1920's, America experienced an unprecedented economic growth. Partially due to the effects of World War One, this growth was caused by the boom of new industries, like the automobile and gasoline industry. The 1920's era also marked the beginning of mass-consumerism and advertisement
Here is an interesting comparison of the modern economy and that of the 1920's
Here is an interesting comparison of the modern economy and that of the 1920's
The Birth Of Advertising:
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America's love affair with mass-consumerism led to the birth of modern advertising. Companies began to manipulate the populace through persuasion, ploy, and sexual suggestion. Advertisers hoped Americans would want to buy more of their products; this was achieved by many companies. The radio also became a major part of Advertising. People liked the idea of hearing another human's voice tell them about a certain product.
Bruce Barton was considered a founder of this revolutionized advertising. In his novel, The Man Nobody Knows, proposes that Jesus was one of the greatest admen in history. Barton uses Jesus picking his apostle as an example of his talent. The apostles were chosen among the bottom ranks of society and were able to forge the fastest growing and most popular religion in history. Bruce Barton was famous for writing many articles on "how to be successful", many of which were eaten by the middle class. He also was a major proponent of the American dream and would give advice to those wishing to earn more money.
Bruce Barton was considered a founder of this revolutionized advertising. In his novel, The Man Nobody Knows, proposes that Jesus was one of the greatest admen in history. Barton uses Jesus picking his apostle as an example of his talent. The apostles were chosen among the bottom ranks of society and were able to forge the fastest growing and most popular religion in history. Bruce Barton was famous for writing many articles on "how to be successful", many of which were eaten by the middle class. He also was a major proponent of the American dream and would give advice to those wishing to earn more money.